|    | Games for Health: Research, Development,
 and Clinical Applications; A  Groundbreaking New Journal
 on the Applications of Digital Games to Human Health
 
 
  New Rochelle, NY, July 13, 2011–Mary Ann Liebert, Inc. announces the launch of Games for Health: Research, Development, and Clinical Applications (G4H),  a new, peer-reviewed journal dedicated to the development, use, and  applications of game technology for improving physical and mental health  and well-being. The Journal breaks new ground as the first to address  this emerging, widely-recognized, and increasingly adopted area of  healthcare. Published bi-monthly, Games for Health: Research, Development, and Clinical Applications will be released in fall 2011.
 
 Games are rapidly becoming an important tool for improving health  behaviors ranging from healthy lifestyle habits and behavior  modification to self-management of illnesses and chronic conditions to  motivating and supporting physical activity. Commonly used applications  include mobile phone-delivered games that track daily exercise and  “exergames” that require physical exertion in order to play (e.g., on  platforms such as the Nintendo Wii, Sony PlayStation Move, and Xbox  Kinect). Games are also increasingly used to train healthcare  professionals in methods for diagnosis, medical procedures, patient  monitoring, as well as for responding to epidemics and natural  disasters.
 
 Billions of dollars and immeasurable hours of research and development  are being invested in developing and employing sophisticated software  and technologies that deliver tailored, personalized game-based  healthcare interventions. Games for Health: Research, Development, and Clinical Applications  will provide a print and online forum for peer-reviewed research  articles, new system and game reviews, field news and reports,  convention and event announcements, book reviews, and point-counterpoint  discussions to support professionals in the field.
 
 “This research journal will be an authoritative and influential resource  for decision makers who purchase, use, prescribe, recommend, design,  publish, fund, or invest in digital games for health, and it will serve  our research field and its related academic disciplines in many valuable  ways,” according to Debra Lieberman, PhD, Director of  the Health Games Research national program at the University of  California, Santa Barbara. “The Journal will be a starting point for  anyone interested in the research and design of health games that  integrate well-tested, evidence-based behavioral health strategies to  help improve health behaviors and to support the delivery of care.”
 
 Forthcoming articles for early issues of Games for Health: Research, Development, and Clinical Applications include research on the effectiveness and design strategies of:
 Games intended to develop the social skills of people with conditions such as autismExergames aimed at motivating more activity in physical education classesAn alternate realty game designed to increase physical activityExergames for young adults and familiesGames to help treat eating disorders and habits such as smokingGames to improve cognitive function in older adultsThe use of simulations to help develop the interpersonal skills of family members of veterans suffering from PTSD
 “The benefits of games for health—from autism to Alzheimer’s to heart  disease and other illnesses and conditions—are demonstrating  significant promise for improving the way people manage their health and  for the delivery of care both in and out of the hospital setting,” said  Mary Ann Liebert, president and CEO of Mary Ann Liebert, Inc. “Games for Health: Research, Development, and Clinical Applications is a critical and much-needed forum for this evolving area of healthcare.”
 The new journal is under the editorial leadership of Bill Ferguson, PhD with expert input from a diverse editorial board which includes researchers: Debra Lieberman, PhD (University of California, Santa Barbara); Tom Baranowski, PhD  (Baylor School of Medicine); Martin E. P. Seligman, PhD (University of Pennsylvania); Adam Gazzaley, MD, PhD (University of California, San Francisco); Peter Bingham, MD (University of Vermont); Barbara Chamberlin, PhD (New Mexico State University); Wei Peng, PhD (Michigan State University); Sam Yohannan PT, MS, (Cornell  Medical Center); and many other leaders from the research community.  Industry, technology, and other experts on the Editorial Board include Jim Bower, PhD (Whyville), Ron Goldman (Kognito) Benjamin Heckendorn (The Ben Heck Show), Ernie Medina, Dr. P.H. (MedPlay Technologies), Ketan Paranjape BS, MS, MBA (Intel Corporation), Russell Shilling, PhD, Capt. USN (DARPA); and Eric Zuckerman, DO (Pediatric IBD Foundation).
 
 Mary Ann Liebert, Inc. is a privately held, fully  integrated media company known for establishing authoritative  peer-reviewed journals in many promising areas of science and biomedical  research, including Cyberpsychology, Behavior, and Social Networking; Telemedicine and e-Health; and Population Health Management. Its biotechnology trade magazine, Genetic Engineering & Biotechnology News (GEN), was  the first in its field and is today the industry's most widely read  publication worldwide. A complete list of the firm's 70 journals, books,  and newsmagazines is available at our website.
 
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